Harmonize graphics design and content on a website

Is graphic design part of marketing?

Graphic design is more than images and drawings. It is the art of communication.

An art where the technology meets problem-solving through images.

It is an important part of the marketing world overall to build brand awareness and influence the customer’s decision-making process.

What are the elements of graphic design?

  • Line. The first and most basic element of the design is that of the line
  • Color
  • Shape. Shapes, geometric or organic, add interest
  • Space
  • Texture
  • Typography
  • Scale (Size)
  • Dominance and Emphasis

Why do we need Branding?

People don’t have the patience to sit down and listen to a lengthy slideshow presentation before they commit. It is rather the information delivered at first glance deliver just as much information as a three-page mission statement if designed properly.

Whether it’s a global corporation that specializes in buying and selling tropical islands, or a small business that makes shoes with funny limericks on them, without good branding anyone can quickly fall into obscurity.

So what makes a good brand?

  • Brand essence is the style or unique voice of your brand in regards to the product or service you are selling.
  • Another important element is -Color. It gives your brand the ability to express different moods of each user. Always remember, your brand color palette should evoke an emotion reflecting your brand identity.
  • Brand typeface/s you choose will affect the way the audience perceives your brand.
  • It is how you manipulate your images will also set a mood for your brand and can give a unique look and feel.
  • The size & position of your logo and other visual elements should remain consistent.
  • A user-friendly graphic element always attracts clients and customers.
  • Email is a primary means of communication and hence they reflect you and your brand.