Optimizing Your Ecommerce Website By Using SEO

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Popularity of online shopping or ecommerce stores have scaled up and still growing. Digital buyers of the online shopping industry have grown in recent times. Thanks to its convenience which is the biggest factor driving online shopping in addition to comparison shopping facilities, availability 24×7 and even by mobile devices etc. Inevitably online purchasing does not allow buyer to personally verify an item that are displayed or seen on the stores’ website.

The important factors that have caught up with online buyers, which is good for ecommerce business entrepreneurs and the industry at large, is the option to not teach the customers about online purchasing. The shopping tendency of the youth for any items via mobile phones and the availability of multiple commodities at reasonable price are overwhelming factors.

Significantly, the online competition has ascended for the better hence search engine optimization (SEO) should be taken into consideration by every online shopper.

Considering the trend and also to facilitate online stores, a SEO friendly and customer friendly post is being attempted:

ECommerce SEO:-

Search Engine Optimization or SEO is the process of getting traffic from search results on search engines that influences the online visibility of a web page by ranking higher in search engine results pages or SERPs for short. When a word or phrase is typed into a search engine, the relevant results in the form of web pages get generated by a complex algorithm in the order of ranking, where the most traffic over 65% – walk away with the cake on the first SERP to the first three organic positions.

The Numbers:-

According to a study, a vast majority, more than 90% of all traffic is gathered by the very first page of search results. More visitors and visibility means increased profitability eventuality the brands get rated on the SERP’s first page, more attractive the search engine algorithms more chance of featuring on the first page resulting in increased foot falls to the website.

On-Page Aspects:-

Your ecommerce website is the first place to start with effective SEO. Several factors determine search engine algorithms to crawl through each page of your site. Among the key ones are:

  • Site structure
  • Descriptive key words
  • Page URL
  • Alt-text images
  • Title tag
  • Rich Meta-tags
  • High Quality Content
  • Ease to Navigate
  • Internal Link

The relevance of your website page to your user searching for a particular term which is actually, the key word published in your content, is determined by the algorithm.  Quality of your website is scrutinized by search engines which also probes whether any attempt has been made to manipulate the algorithm; meaning the best way to do SEO that meets visitors’ needs and resolve their issues.

 Site Structure:-

Structural elements are key players to your site. A good structure entails great user experience, better crawling that optimizes for the crawlers as they determine the way pages link with site links and index pages. Plan and structure a hierarchy well to enable search engine crawlers to easily find all pages and sub pages.

In short, build an online store where customers can easily locate information about your products& services offered.


People have many search queries and they use different methods to search and locate products therefore there are different keywords. SEO is basically based on keywords. All the same, the key to success is the use of effective key words that the customers are likely to use to find online stores and the products.

You would have gathered relevant keywords pertinent to your business and industry. The next step is to conduct optimization process by inserting appropriate keywords in the entire website. Using meta-descriptions place the main keywords in titles and repeat them in a flow in the content.  You could even insert them in image tags.

Page URL:-

On your ecommerce site, you can progressively improve SEO by ensuring uniform resource locator or URL is SEO-compatible.  In other words, it should include the principal key word targeted by the web page.  URL is a web address, static and dynamic, denoting a single web page displayed on SERPs and in a web browser.

Search engines can comprehend both of the URLs static and dynamics.

Following are the good practices connected to URLs that should be considered:

  • Use hyphens (-) instead of underscores (_). The catch here is underscore is read as one single word by Google. Hence, it is advisable to avoid underscore (_)to separate the words in a URL name.  For example: have_a_great_day_ahead will be read as have a great day ahead!
  • It is advisable to keep a URL address short and relevant. A descriptive website

speaks volumes about the website. It is not difficult to guess for a visitor what this web page would contain: res/tasty/example.com it would be easy to make out from the words that the page is related to restaurant or an eating place.

Alt-text of Images:-

Search engines read alt-text and not images. You should use only alt-text to facilitate engines to comprehend the meaning of a picture. While describing an image, use some of your relevant keywords representing the image.

Title-tag and Meta-description

Title-tag should define clearly a site’s content. Better to keep it short with a max of 50-60 characters or even less. Along with your brand name, include two of your most relevant keywords.

An important part is played by title tag in SEO as it appears directly on browsers, the search engine result pages (SERPs) or on external websites. A meta-description is a diminutive paragraph which is displayed under a title tag on SERP.

At times, a short title may not adequately communicate about your ecommerce business. Meta-description offers the opportunity to introduce your brand much before a customer visits and sees the products on your website.

The permissible length of a meta-description can be anywhere between 150 and 160 characters. Focusing on creative description can bring more visitors to your website.

 Internal links:-

Links that direct to other pages of your site are a vital element of an SEO on-page which induces search engine algorithms to crawl through your site and index each page while crawling.

Content Significant difference can be achieved in your business if the content on your store website is optimized perfectly to the T with appropriate and relevant key words used throughout the entire website. The result is palpable.

Off-page Factors:-

Formerly, ecommerce site managers made available links to their site in directories, forums, comments section.  This concept is no more permitted by search engines’ regulations. Off-page SEO techniques entails building links from other parts of the web to your website by building relationships more than links. External links drives more quality traffic which could be converted into loyal customers.

We hope our above tips were easy to understand and implement in your business.